Company News

Why Is Sun Bum Covering Statues in Banana Suits?

Part of its non-scare tactic sun protection campaign, which begins this month.

Author Image

By: Christine Esposito

Editor-in-Chief

Sun Bum is rolling out a series of summer protection campaigns, kicking off this May for Skin Cancer Awareness Month. Through its We Are Not Bananas campaign, the brand will cover 50 statues across the country in banana suits to show consumers that they should be protected from head to toe, just like a banana is.   An evolution of its #BananaSuitChallenge, the campaign takes a non-scare tactic approach to spread awareness and sun protection education.   “1 in 5 people will be diagnosed...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters

Topics